2
 Details. The way the modern world uses that word has served to diminish its  importance. 
We read, “She’s too mired in the details.” Or, “Details…details don’t bother me with Details.” 
At Harken we don’t equate detail with trivial. We burrow into the tiniest idea fragments because its 
often where performance improvement compounds. We’ve learned that perhaps the most important 
byproduct of owning ourselves is being able to turn. To dedicate more detail time when an area 
appears suddenly promising. A machinist learning a new machine, discovers new tool sequence 
that results in a backwards interior radius that saves machine time while also being beautiful. 
(Sorry if that’s too detailed—but that’s big.)
Of course the idea is for all those little ideas to come together in hardware you can completely 
ignore. So now you’re blasting toward the gate at 23 knots, leaving the kite up so deep into the 
corner that last year you would have sailed completely off  the course. This year you pass boats.
This year we’ve spent hours in the details of our culture. As we turn from working for benevolent 
owners to working for ourselves, how do we fuse new freedom with the responsibility to exceed 
the last generation’s accomplishments? We hope the answer will come from the same commitment 
to 5 shared values, that we had for the weather mark used to navigated for years. 
OWNERSHIP
Act as an owner. Act with responsibility every day.
DRIVE
Continually strive for excellence. Accept nothing but the best eff ort. Every day. 
HUMILITY
Work with empathy, respect, collaboration, teamwork and transparency.
INGENUITY
Innovate daily. Be curious always. 
INTEGRITY.
Do the right thing. Even when no one is looking.

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